AI in crisis communication and risk management

Course aim
A practical one-day workshop on how AI is impacting crisis communications and risk management. Learn how you can use AI tools to improve your crisis communications effectiveness. The workshop also looks at how AI can be deployed against you and what you can do about it.

Who should attend
Anyone with responsibility for or involved in crisis communications, reputation management or risk and issues management.

What to expect

• How AI can enhance and improve crisis readiness and responses
• Exploration of AI tools and how to use them
• Group exercises to put into practice what you’ve learnt
• Case studies of how AI is already impacting corporate reputation
• AI attacks from misinformation, disinformation and deep fakes

Course objectives
Participation in the course will provide you with the knowledge to:

• Understand best practice through case studies and examples
• Prepare for and mitigate AI’s reputational risks
• Defend against AI attacks
• Choose the most effective AI tools
• Use AI more effectively with practical tips
• Improve insight and stakeholder understanding
• Identify reputational risks using AI
• Understand AI’s role in scenario planning and simulations
• Use AI to prepare media spokespeople

NOTE: You’ll be using some AI Tools, so you’ll need a laptop if the session is in-person.

Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or  Request a quote