Course aim
The aim of the course is to automate your day-to-day workflow as a PR practitioner using ‘no-code’ platforms and AI. You will no longer have to cut-and-paste from ChatGPT or adapt to the practices demanded by Copilot. By the end of the course, you will be able to offload the routine part of your work and free up your day.
Who should attend
Anyone who uses (or hopes to use) AI day to day but is frustrated by the demands it places on you as a PR practitioner. The course is a practical, rather than strategic, one and is best suited to PR practitioners who are ‘hands on keyboard’. There is no requirement for you to have used automated tools previously, although there are plenty of opportunities to share experience if you have. You should have experience of using AI and be comfortable with technology or, at least, be willing to learn.
What to expect
- Introduction to no-code tools and how they work
- Overview of the three key elements of no-code automation
- Exploration of popular no-code platforms, including their strengths and limitations
- Guidance on when AI should, and should not be combined with no code tools
- Common pitfalls to avoid when building automations
- Understanding when human oversight is essential
- Identifying the tasks best suited to automation
- Hands-on practical session building automations chosen by the group
Course objectives
- Understand ‘no code’
- Appreciate when it should (not) be used in PR
- Choose between the various providers
- Build your own ‘no code’ apps
- Test and evaluate your solutions.
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote