Behavioural change and influence
Audience Psychology, Persuasion Strategies, Influence Mechanisms, behavioural Insights, Message Framing
Course Aim
A comprehensive program designed to enhance your understanding of behaviour change and ethical influence in professional environments. Participants will explore evidence-based techniques from social psychology, develop communication skills rooted in behavioural science, and learn to create environments that support high performance. This course will strengthen your approach to change initiatives, stakeholder engagement, and team dynamics, helping you achieve more effective transformations and build stronger professional relationships.
Who Should Attend
Change management professionals, HR leaders, sales professionals, and team leaders responsible for driving organisational transformation and managing stakeholder relationships. It's also valuable for consultants, project managers, and senior practitioners seeking to develop their influence skills and anyone leading teams through periods of change or growth.
What to Expect
- Evidence-based insights into human behaviour and the psychology of sustainable change
- Proven frameworks for designing and implementing successful change initiatives
- Real-world case studies demonstrating effective influence and transformation strategies
- Interactive workshops on communication techniques that drive engagement and buy-in
- Practical tools for building organisational habits and creating lasting behavioural shifts
- Expert guidance on fostering psychological safety and high-performing team cultures
- Actionable strategies for ethical influence and stakeholder management
Course Objectives
Participation in the course will provide you with the knowledge to:
- Apply evidence-based approaches to design and implement sustainable behaviour change programs
- Utilise social psychology principles to ethically influence and engage stakeholders
- Build organisational habits and support positive changes in company culture
- Develop communication techniques that resonate with different personality types and motivations
- Create environments where teams can perform more effectively
- Navigate resistance to change with greater confidence and insight
- Strengthen professional relationships through authentic influence and trust-building
- Enhance your personal effectiveness and impact across professional interactions
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote