Behavioural Insights for PR Practice

Course aim
A one-day practical workshop to help you to understand what you need to know about applying behavioural science to public relations practice. It will give you the tools required to take behavioural insights and apply them to effective public relations planning and execution. This workshop will help you understand, apply, and evaluate behavioural science principles in your public relations practice.

Who should attend?
Anyone who is interested in or tasked with planning, designing and delivering public relations advice and programmes, across sectors but particularly because of the work that has been done in government, public sector, or policy-driven environments.

What to expect

• Group tasks and exercises to explore behavioural science principles
•  Case studies and examples from practice
• Practical applications of behavioural theory to the initiation and development of public relations activities
• Ethical discussions around behaviour change
• Tools and sources for accessing behavioural science research

Course objectives:

• Participation in the course will provide you with the knowledge to:
•  Begin to think like a behavioural scientist in public relations practice
• Understand best practice through case studies and examples
• Apply behavioural science findings to real-world public relations challenges
• Consider and allow for causes of behaviour, motivation, perception, and barriers to change
• Explore ethical considerations in trying to bring about behaviour change
• Use behavioural insights in planning, implementation, and evaluation
• Access and interpret behavioural science research relevant to public relations
• Recognise how behavioural science fits into the broader landscape of public relations practice

Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote