Accelerating Influence: Midlands PR Conference 2026
MidlandsPRConference

In the age of AI it seems timely for this year’s Midlands PR Conference to explore how we harness the power of tech to Accelerate Influence. Now in it’s seventh year and again hosted at Birmingham City University, the Conference will explore how we can now supercharge audience engagement, but also consider the challenges, risk, ethics and skills gaps to ensure AI helps build not break reputation.
We are thrilled to be joined by this year’s Traitors UK winner Rachel Duffy who is going share her take on ‘Accelerating Influence through trust not traitory' – sharing her experience of turning the tables on trust to win the UK 2026 Traitors, paralleled with her previous role in-house as Head of Communications.
The full agenda is available here.
Key Conference agenda elements includes:
• Meet and Greet with Rachel Duffy – Early Bird ticket holders to get priority access
• Four keynote speakers including:
- Rachael Clamp, From Activity to Impact: What Actually Accelerates Influence
- Anthony Tattum, How People Really Decide - and Why It Matters More in the Age of AI
• Breakout sessions:
- Tech Hack: Three practical hands on AI sessions
- Accelerating your personal influence breakout sessions, specifically shaped around topics relevant for early years, mid stage and established PR professionals
- Influence best practice: Showcase of nine award winning case studies from the Midlands PR Awards
• Demo Hub: Showcase from Martech solutions demoing their platforms during the lunchbreak
Early bird tickets are available if purchased before 1 May, the standard tickets available until 20 June, with prices excluding VAT as follows:
Early bird: £70 (Member), £90
Standard: £100 (Member), £120
Contact: Rachel Roberts
Email: [email protected]