Measuring communications impact without a big budget
communications measurement, evaluation, PR measurement, impact, communications strategy, professional development, AMEC, media measurement, CIPR North East, communications insight
Join CIPR North East for an online Lunch and Learn session with Steph Bridgeman, Managing Director of Experienced Media Analysts.
At some point, most of us working in communications have been asked: “What difference did that actually make?” When budgets are tight and access to specialist tools is limited, that can be a difficult question to answer.
In this practical session, Steph will share straightforward, low and no cost ways to better understand the difference your work is making, using the data, insight and tools you are likely to already have. From making better sense of activity and outputs to starting to evidence outcomes and impact, the focus will be on approaches that work in the real world.
Whether this is something you are just starting to think about or you are looking for fresh ideas, there will be practical tips and examples you can take back into your own work.
Steph brings more than 25 years’ experience supporting award winning communications measurement programmes for organisations large and small, both in the UK and internationally. She was named among the 50 most impactful independent practitioners working in the UK PR sector in both 2025 and 2026, recognising her contribution to the profession, including her work with AMEC, where she is a board member leading educational and skills initiatives.
Contact: Helen Fox
Email: [email protected]